Posts by Marci Taylor
The Top 5 Things You Should Do Right Now to Ensure a Great Year Ahead for Marketing and Business Development
The holidays seem long gone as everyone is back to work with full force for the new year. As you dig in and begin to make this new year your firm’s best for marketing and business development, here are the top five things you should do to ensure a great start:
Read MoreIdentifying The Key Factors To Measure The Return On Your Firm’s Marketing Investments
http://mantrapartner.com/wp-content/uploads/2018/07/DRI-FTD-1511-Courie-Taylor.pdf In this article, published in the November 2015 issue of DRI’s For The Defense, Jay Courie, Managing Partner of MGC Law and Past President of DRI’s Law Practice Management Committee, and I take a comprehensive look at all of the metrics your firm should be tracking as part of its marketing scorecard. You can read…
Read MoreAt Last! A Call for Generalists
For years, thought leaders in law firm management have been telling lawyers that the days of the generalist are gone and that the most successful lawyers are those who specialize. While this may be true in terms of the substantive practice of law, a recent Harvard Business Review article suggests that today, generalists often play…
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