Posts by Marci Taylor
To Lawyers Yearning for Work-Life Balance: Build a Book of Business
When lawyers ask how to have more balance between their professional and personal lives, my answer is always this: build a book of business. It takes a lot of time and a significant amount of effort. But of all of your work-related activities, there is nothing that leads to greater work-life balance then developing client…
Read MoreFour Myths about Individual Lawyer Business Plans
Creating an effective personal business plan is critical to building your book of business. Lawyers and firms have had so many failed attempts or stops and starts in individual business planning that my coaching clients vent a great deal of frustration with the process. Ridiculously long forms to fill out and submit, no real follow…
Read MoreWhat Are You Doing With All That Content?
A New Study by Infinite Spada Considers ROI on Law Firm Content. Content strategy remains a leading strategy in legal marketing, and many law firms continue to generate content at a rate that, at times, seems comparable to legal publishers. Professionals generate content to (1) demonstrate thought leadership in their area of expertise and (2)…
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