Posts by Marci Taylor
Four Myths about Individual Lawyer Business Plans
Creating an effective personal business plan is critical to building your book of business. Lawyers and firms have had so many failed attempts or stops and starts in individual business planning that my coaching clients vent a great deal of frustration with the process. Ridiculously long forms to fill out and submit, no real follow…
Read MoreWhat Are You Doing With All That Content?
A New Study by Infinite Spada Considers ROI on Law Firm Content. Content strategy remains a leading strategy in legal marketing, and many law firms continue to generate content at a rate that, at times, seems comparable to legal publishers. Professionals generate content to (1) demonstrate thought leadership in their area of expertise and (2)…
Read MoreThe Top 5 Things You Should Do Right Now to Ensure a Great Year Ahead for Marketing and Business Development
The holidays seem long gone as everyone is back to work with full force for the new year. As you dig in and begin to make this new year your firm’s best for marketing and business development, here are the top five things you should do to ensure a great start:
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