July 29, 2015

Your Marketing Scorecard – Branding

Branding is arguably the most important strategy for your firm and one for which success or failure can be the most challenging to measure.  Over the last 20 years, branding has gone from a nebulous concept for law firms to a recognized, must-have asset.  It is incontrovertible that firms with well-established brands have the ability to charge premium rates versus their competitors, sometimes multiples of the rates charged by competitors in their markets.  But, where do you start? Brands are typically either market-driven (this is how the market perceives our strengths, so we will play to that in our communications) […]