Your Marketing Scorecard – Client Satisfaction

Marketing Technology

Your Marketing Scorecard – Client Satisfaction

Although most new law firm matters come from existing clients, many firms focus the overwhelming majority of their marketing resources on attracting new clients to the firm. Some firms with longstanding relationships with institutional clients understand that investing time and money into relationships with existing clients can provide significant returns, both in terms of client…

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Your Marketing Scorecard – Web sites

A client will almost never hire your firm because of its web site.  However, we know from countless studies, interviews and published articles that general and in-house counsel and other law firm clients use a firm’s web site to validate their selection, confirm qualifications, assess your areas of strength/depth (or lack thereof) and ultimately, make their…

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