Creating an effective personal business plan is critical to building your book of business. Lawyers and firms have had so many failed attempts or stops and starts in individual business planning that my coaching clients vent a great deal of frustration with the process. Ridiculously long forms to fill out and submit, no real follow up from supervisors, and nothing related to plans in firm rewards systems deter lawyers from engaging in what can be one of the most useful tools in their personal marketing and business development arsenal. There are four major myths about individual lawyer business plans that I […]
A New Study by Infinite Spada Considers ROI on Law Firm Content. Content strategy remains a leading strategy in legal marketing, and many law firms continue to generate content at a rate that, at times, seems comparable to legal publishers. Professionals generate content to (1) demonstrate thought leadership in their area of expertise and (2) stay top of mind with clients and potential clients as a leader in the area of expertise. With all of the investment in content generation, in the millions of dollars in lawyer time for many firms, what is the return on investment? A recent study […]
The holidays seem long gone as everyone is back to work with full force for the new year. As you dig in and begin to make this new year your firm’s best for marketing and business development, here are the top five things you should do to ensure a great start:
In this article, published in the November 2015 issue of DRI’s For The Defense, Jay Courie, Managing Partner of MGC Law and Past President of DRI’s Law Practice Management Committee, and I take a comprehensive look at all of the metrics your firm should be tracking as part of its marketing scorecard. You can read the full article by clicking the link above. This article was republished with the permission of DRI.