Brand Strategy in Today’s Legal Market


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In today’s world of commoditization and price competition, firms with an effective brand strategy have a distinct competitive advantage. While brand differentiation is challenging for law firms, those that create authentic, memorable brands succeed where others fall short. In this thought-provoking program, legal strategy and marketing consultant Marci Krufka Taylor will discuss how to invest strategically to create an authentic brand and a client experience that increases client satisfaction, loyalty and profitability.

Contact us to schedule a strategy session to assess your current position and determine your next steps.