Identifying The Key Factors To Measure The Return On Your Firm’s Marketing Investments

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Identifying The Key Factors To Measure The Return On Your Firm’s Marketing Investments

http://mantrapartner.com/wp-content/uploads/2016/01/DRI-FTD-1511-Courie-Taylor.pdf

In this article, published in the November 2015 issue of DRI’s For The Defense, Jay Courie, Managing Partner of MGC Law and Past President of DRI’s Law Practice Management Committee, and I take a comprehensive look at all of the metrics your firm should be tracking as part of its marketing scorecard. You can read the full article by clicking the link above.

This article was republished with the permission of DRI.

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