Strategy
In today’s economic environment, it is nearly impossible to operate effectively without a documented strategy for managed growth. Mantra Partner works with clients to develop practical, executable strategies to align your business goals with clients’ needs and maximize your investment of time and resources.
Whether you are considering your firm’s short and long term goals, investing in your expansion in key practices or industries, assessing and revising your marketing and business development strategies and the professionals who execute the same, or focusing on thought leadership through effective digital and social media marketing strategies, Mantra Partner can help.
We assist clients with:
Firmwide strategic plans
Marketing strategy development and planning for organizations, departments and professionals
Marketing/business development budget and metrics for tracking return on investment (ROI)
Interim and long-term outsourced Chief Marketing Officer services
Chief Marketing Officer executive search
Marketing department audits and need assessments
Digital/social media strategy development and execution
Client Services
Clients continue to raise expectations of outside counsel. Corporations continue to grow legal departments and do additional work in-house, utilize Requests for Proposals (RFPs) for the selection and/or continued retention of counsel, demand more in terms of budgeting and Legal Project Management, quietly shift their work among outside firms and discontinue using some firms all together. Now, more than ever, it is critical to communicate with your clients via multiple channels to ensure their continued satisfaction and loyalty.
We assist clients in developing and implementing:
Client satisfaction initiatives
In-person and video/telephone client interviews
Electronic client satisfaction surveys
Key client programs
Speaking, Professional Development and Coaching
Training in substantive legal skills is just the first step in developing effective, well-rounded legal professionals and executives. Mantra Partner provides training, coaching and speaker services to ensure law firm leaders and practitioners have a full curricula in legal leadership, management, marketing and business development skills. We offer a variety of programs for national and regional conferences and seminars, retreat presentations and in-house training, development and coaching programs, including:
Professional speaking at conferences, seminars, retreats and other events
Individual marketing and business development coaching
Leadership coaching, training and development programs
Stress management and mindfulness for the busy professional/executive
Speaking and training program topics include:
Strategic planning
Marketing/business development planning for firms and/or practice groups
Practice group leadership/management
Marketing resources, metrics and return on investment
Managing client satisfaction and loyalty
Developing and implementing a successful coaching program
Law firm profitability and economics for the new partner
Leadership development
Generational management and marketing
Digital and social media marketing strategies
Core values
Mindfulness programs and stress reduction