March 2, 2016

What Are You Doing With All That Content?

A New Study by Infinite Spada Considers ROI on Law Firm Content. Content strategy remains a leading strategy in legal marketing, and many law firms continue to generate content at a rate that, at times, seems comparable to legal publishers. Professionals generate content to (1) demonstrate thought leadership in their area of expertise and (2) stay top of mind with clients and potential clients as a leader in the area of expertise. With all of the investment in content generation, in the millions of dollars in lawyer time for many firms, what is the return on investment? A recent study […]