June 21, 2017

To Lawyers Yearning for Work-Life Balance: Build a Book of Business

When lawyers ask how to have more balance between their professional and personal lives, my answer is always this: build a book of business. It takes a lot of time and a significant amount of effort. But of all of your work-related activities, there is nothing that leads to greater work-life balance then developing client relationships that you are responsible for growing and maintaining. Do you want to have a say in the direction of your firm? Build a book of business. Do you want to hire the people you want and need? Build a book of business. Do you […]
March 2, 2016

What Are You Doing With All That Content?

A New Study by Infinite Spada Considers ROI on Law Firm Content. Content strategy remains a leading strategy in legal marketing, and many law firms continue to generate content at a rate that, at times, seems comparable to legal publishers. Professionals generate content to (1) demonstrate thought leadership in their area of expertise and (2) stay top of mind with clients and potential clients as a leader in the area of expertise. With all of the investment in content generation, in the millions of dollars in lawyer time for many firms, what is the return on investment? A recent study […]
January 8, 2016

The Top 5 Things You Should Do Right Now to Ensure a Great Year Ahead for Marketing and Business Development

The holidays seem long gone as everyone is back to work with full force for the new year. As you dig in and begin to make this new year your firm’s best for marketing and business development, here are the top five things you should do to ensure a great start:
December 15, 2015
In this article, published in the November 2015 issue of DRI’s For The Defense, Jay Courie, Managing Partner of MGC Law and Past President of DRI’s Law Practice Management Committee, and I take a comprehensive look at all of the metrics your firm should be tracking as part of its marketing scorecard. You can read the full article by clicking the link above. This article was republished with the permission of DRI.