Identifying The Key Factors To Measure The Return On Your Firm’s Marketing Investments

Posts Tagged ‘ROI’

Identifying The Key Factors To Measure The Return On Your Firm’s Marketing Investments

http://mantrapartner.com/wp-content/uploads/2018/07/DRI-FTD-1511-Courie-Taylor.pdf In this article, published in the November 2015 issue of DRI’s For The Defense, Jay Courie, Managing Partner of MGC Law and Past President of DRI’s Law Practice Management Committee, and I take a comprehensive look at all of the metrics your firm should be tracking as part of its marketing scorecard. You can read…

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Your Marketing Scorecard – Client Satisfaction

Although most new law firm matters come from existing clients, many firms focus the overwhelming majority of their marketing resources on attracting new clients to the firm. Some firms with longstanding relationships with institutional clients understand that investing time and money into relationships with existing clients can provide significant returns, both in terms of client…

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