In this article, published in the November 2015 issue of DRI’s For The Defense, Jay Courie, Managing Partner of MGC Law and Past President of DRI’s Law Practice Management Committee, and I take a comprehensive look at all of the metrics your firm should be tracking as part of its marketing scorecard. You can read the full article by clicking the link above. This article was republished with the permission of DRI.
A client will almost never hire your firm because of its web site. However, we know from countless studies, interviews and published articles that general and in-house counsel and other law firm clients use a firm’s web site to validate their selection, confirm qualifications, assess your areas of strength/depth (or lack thereof) and ultimately, make their hiring decision. How frequently do you review your site’s performance and assess what is working and what is not? Firms invest hundreds of thousands of dollars in their web sites over time, and there are a myriad of analytics that can be used to track […]