Identifying The Key Factors To Measure The Return On Your Firm’s Marketing Investments

Posts Tagged ‘Technology’

Identifying The Key Factors To Measure The Return On Your Firm’s Marketing Investments

http://mantrapartner.com/wp-content/uploads/2018/07/DRI-FTD-1511-Courie-Taylor.pdf In this article, published in the November 2015 issue of DRI’s For The Defense, Jay Courie, Managing Partner of MGC Law and Past President of DRI’s Law Practice Management Committee, and I take a comprehensive look at all of the metrics your firm should be tracking as part of its marketing scorecard. You can read…

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Your Marketing Scorecard – Web sites

A client will almost never hire your firm because of its web site.  However, we know from countless studies, interviews and published articles that general and in-house counsel and other law firm clients use a firm’s web site to validate their selection, confirm qualifications, assess your areas of strength/depth (or lack thereof) and ultimately, make their…

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