September 9, 2015

Your Marketing Scorecard – Web sites

A client will almost never hire your firm because of its web site.  However, we know from countless studies, interviews and published articles that general and in-house counsel and other law firm clients use a firm’s web site to validate their selection, confirm qualifications, assess your areas of strength/depth (or lack thereof) and ultimately, make their hiring decision.  How frequently do you review your site’s performance and assess what is working and what is not? Firms invest hundreds of thousands of dollars in their web sites over time, and there are a myriad of analytics that can be used to track […]